Salesforce Administrator
FloLIVE
floLIVE is rewriting the playbook for the global IoT Connectivity landscape. Our groundbreaking Connectivity Management Service is reshaping how Enterprises, Cloud providers, IoT service providers, and Mobile Operators connect and manage their devices worldwide. Our global presence includes the United Kingdom, the United States, Israel, Bulgaria, and China, solidifying our commitment to local, secure, and compliant connectivity solutions. FloLIVE delivers seamless connectivity management across boundaries with our innovative software-defined connectivity technology.
Overview:
We are looking for an experienced and highly skilled Salesforce Administrator to join our Revenue operations team. This role will play a critical part in managing and optimizing our Salesforce platform while also supporting marketing automation processes via HubSpot. The ideal candidate has deep technical knowledge of Salesforce automation tools, understands marketing and sales funnel dynamics, and can drive scalable processes across systems.
Key Responsibilities:
- Serve as the primary administrator for Salesforce, including user setup, permissions, object configuration, and system security.
- Design, build, and maintain advanced Salesforce automations using Flow Builder, including record-triggered and screen flows.
- Manage roles, profiles, and permission sets to ensure appropriate access controls and security.
- Optimize and automate processes across marketing, SDR, and sales functions to support scalability and operational efficiency.
- Ensure seamless integration and data flow between Salesforce, HubSpot, and additional platforms such as LinkedIn or enrichment tools.
- Maintain high levels of data quality and system hygiene, including deduplication, imports, and field mapping.
- Monitor system performance and proactively troubleshoot and resolve technical issues.
- Collaborate with internal teams to refine customer lifecycle logic in Salesforce, improve operational handoffs, and support reporting accuracy.
- Build reports and dashboards using Salesforce’s reporting tools, including the use of formulas and logic to create advanced metrics and KPIs.
- Provide end-user support and create training documentation to ensure proper adoption of tools and processes.
- Support project coordination through task management systems such as Asana.
Required Skills & Qualifications
- Minimum of 2-3 years of hands-on Salesforce administration experience, preferably in a B2B SaaS environment.
- Proven expertise with Flow Builder (record-triggered, scheduled, screen flows), validation rules, and automation frameworks.
- Experience managing roles, profiles, and permission sets.
- Experience managing custom objects, field relationships, and cross-object automation within Salesforce.
- Experience with HubSpot or an equivalent marketing automation platform, including workflows and lead lifecycle logic.
- Strong analytical skills, with the ability to build advanced reports and dashboards, apply logic/formulas, and interpret data effectively.
- Solid understanding of revenue operations, marketing-sales alignment, and funnel metrics.
- Experience maintaining data accuracy across systems, managing imports, cleaning duplicate records, and field mapping.
- Familiarity with troubleshooting sync issues between Salesforce and third-party platforms via API or middleware.
- Excellent communication skills with the ability to collaborate cross-functionally and translate business needs into technical solutions.
- Familiarity with BI tools (e.g., Power BI, Looker) and data integration platforms (e.g., Workato, Boomi) is an advantage.
- Salesforce Administrator Certification is a strong advantage.